Art & Copy

[Amr-3DT]

''Art & Copy'', a new film that reveals the most influential advertising creatives of our time.

- VIEW HERE - (http://www.apple.com/trailers/independent/artcopy/)

[Jo-3DT]

I’m not usually that interested in documentaries, but this looks like a really interesting film! Advertising can be amazingly influential – for both good and bad reasons – so it’ll be good to find out about what makes a really successful advertising campaign.

I wonder if the film will touch on celebrity endorsement … it seems to be the Next Big Thing at the moment, although I’ve never been that convinced. I mean, are we really supposed to believe that the perfectly groomed Andie MacDowell or Eva Longoria dye their own hair with those “you-can-do-it-yourself-at-home-in-ten-minutes” products they’ve been faithfully flaunting across our screens for the last several years …? ;)